:root {
  --bg: #0D0D0D;
  --bg-card: #161616;
  --bg-card-hover: #1E1E1E;
  --fg: #FAFAF9;
  --fg-muted: #9CA3AF;
  --fg-subtle: #6B7280;
  --accent: #FF6B35;
  --accent-dim: rgba(255, 107, 53, 0.12);
  --border: rgba(250, 250, 249, 0.08);
  --font-display: 'Fraunces', Georgia, serif;
  --font-body: 'Figtree', system-ui, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { font-size: 16px; scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  font-weight: 400;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* NAV */
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 24px 48px;
  border-bottom: 1px solid var(--border);
}
.nav-brand {
  display: flex;
  align-items: center;
  gap: 10px;
}
.nav-logo {
  background: var(--accent);
  color: #0D0D0D;
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 13px;
  padding: 5px 7px;
  border-radius: 4px;
  letter-spacing: -0.5px;
}
.nav-name {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 18px;
  letter-spacing: -0.3px;
}
.nav-tagline {
  font-size: 13px;
  color: var(--fg-subtle);
  letter-spacing: 0.02em;
}

/* HERO */
.hero {
  padding: 80px 48px 60px;
  position: relative;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}
.hero-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 24px;
  background: var(--accent-dim);
  padding: 6px 14px;
  border-radius: 99px;
  border: 1px solid rgba(255, 107, 53, 0.25);
}
.eyebrow-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
  animation: pulse-dot 2s ease-in-out infinite;
}
@keyframes pulse-dot {
  0%, 100% { opacity: 1; transform: scale(1); }
  50% { opacity: 0.6; transform: scale(0.8); }
}
.hero-headline {
  font-family: var(--font-display);
  font-size: clamp(40px, 5.5vw, 72px);
  font-weight: 900;
  line-height: 1.05;
  letter-spacing: -2px;
  margin-bottom: 28px;
  color: var(--fg);
}
.headline-italic {
  font-style: italic;
  color: var(--accent);
}
.hero-lede {
  font-size: 18px;
  line-height: 1.7;
  color: var(--fg-muted);
  max-width: 460px;
  margin-bottom: 40px;
}
.hero-proof-row {
  display: flex;
  align-items: center;
  gap: 24px;
  padding: 20px 0;
  border-top: 1px solid var(--border);
}
.proof-stat {
  display: flex;
  flex-direction: column;
}
.proof-number {
  font-family: var(--font-display);
  font-size: 28px;
  font-weight: 700;
  color: var(--accent);
  letter-spacing: -0.5px;
}
.proof-label {
  font-size: 12px;
  color: var(--fg-subtle);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-top: 2px;
}
.proof-divider {
  width: 1px;
  height: 36px;
  background: var(--border);
}
.hero-image-wrap {
  position: relative;
}
.hero-img-border {
  position: absolute;
  inset: -12px;
  border: 1px solid rgba(255, 107, 53, 0.2);
  border-radius: 16px;
  z-index: 0;
}
.hero-img {
  width: 100%;
  height: 460px;
  object-fit: cover;
  border-radius: 12px;
  position: relative;
  z-index: 1;
  display: block;
}
.hero-img-caption {
  font-size: 12px;
  color: var(--fg-subtle);
  margin-top: 10px;
  text-align: right;
}
.hero-noise-cta {
  margin-top: 48px;
  display: flex;
  justify-content: flex-start;
}
.noise-badge {
  background: var(--accent);
  color: #0D0D0D;
  font-weight: 600;
  font-size: 14px;
  padding: 10px 24px;
  border-radius: 6px;
  letter-spacing: 0.02em;
}

/* SECTION LABEL */
.section-label {
  display: inline-block;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}

/* PLAYBOOK */
.playbook {
  padding: 80px 48px;
  border-top: 1px solid var(--border);
}
.playbook-header {
  margin-bottom: 56px;
  max-width: 560px;
}
.playbook-title {
  font-family: var(--font-display);
  font-size: clamp(32px, 4vw, 52px);
  font-weight: 700;
  letter-spacing: -1.5px;
  margin-bottom: 12px;
}
.playbook-sub {
  font-size: 17px;
  color: var(--fg-muted);
}
.playbook-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
}
.playbook-card {
  background: var(--bg-card);
  padding: 36px;
  border: 1px solid var(--border);
  border-radius: 0;
  position: relative;
  transition: background 0.2s ease;
}
.playbook-card:hover {
  background: var(--bg-card-hover);
}
.card-featured {
  background: #1C1008;
  border-color: rgba(255, 107, 53, 0.2);
}
.card-icon {
  margin-bottom: 20px;
}
.card-title {
  font-family: var(--font-display);
  font-size: 22px;
  font-weight: 700;
  letter-spacing: -0.5px;
  margin-bottom: 12px;
}
.card-body {
  font-size: 15px;
  line-height: 1.7;
  color: var(--fg-muted);
  margin-bottom: 20px;
}
.card-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.card-list li {
  font-size: 14px;
  color: var(--fg-subtle);
  padding-left: 16px;
  position: relative;
}
.card-list li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 50%;
  transform: translateY(-50%);
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: var(--accent);
}
.card-badge {
  position: absolute;
  top: 20px;
  right: 20px;
  background: var(--accent);
  color: #0D0D0D;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: 4px;
}

/* OUTCOMES */
.outcomes {
  padding: 80px 48px;
  border-top: 1px solid var(--border);
  background: linear-gradient(180deg, var(--bg) 0%, #0A0A0A 100%);
}
.outcomes-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
  margin-bottom: 48px;
}
.outcomes-title {
  font-family: var(--font-display);
  font-size: clamp(32px, 4vw, 52px);
  font-weight: 700;
  letter-spacing: -1.5px;
  margin-bottom: 16px;
}
.outcomes-sub {
  font-size: 16px;
  color: var(--fg-muted);
  line-height: 1.7;
  max-width: 400px;
}
.outcomes-right {
  display: flex;
  flex-direction: column;
  gap: 28px;
}
.outcome-row {
  border-bottom: 1px solid var(--border);
  padding-bottom: 28px;
}
.outcome-row:last-child {
  border-bottom: none;
  padding-bottom: 0;
}
.metric-big {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(40px, 5vw, 64px);
  font-weight: 900;
  color: var(--fg);
  letter-spacing: -2px;
  line-height: 1;
  margin-bottom: 8px;
}
.metric-unit {
  font-size: 0.45em;
  color: var(--fg-muted);
}
.metric-desc {
  font-size: 15px;
  color: var(--fg-subtle);
}
.outcomes-niches {
  display: flex;
  align-items: center;
  gap: 12px;
  flex-wrap: wrap;
  border-top: 1px solid var(--border);
  padding-top: 32px;
}
.niche-label {
  font-size: 13px;
  color: var(--fg-subtle);
  font-weight: 500;
}
.niche-tag {
  background: var(--bg-card);
  border: 1px solid var(--border);
  color: var(--fg-muted);
  font-size: 13px;
  padding: 5px 14px;
  border-radius: 99px;
}

/* MANIFESTO */
.manifesto {
  padding: 80px 48px 60px;
  border-top: 1px solid var(--border);
}
.manifesto-rule {
  width: 48px;
  height: 3px;
  background: var(--accent);
  margin-bottom: 40px;
}
.manifesto-quote {
  font-family: var(--font-display);
  font-size: clamp(22px, 3vw, 34px);
  font-style: italic;
  font-weight: 400;
  line-height: 1.5;
  color: var(--fg);
  max-width: 900px;
  margin-bottom: 28px;
  border: none;
  padding: 0;
}
.manifesto-body {
  font-size: 17px;
  color: var(--fg-muted);
  line-height: 1.8;
  max-width: 700px;
  margin-bottom: 56px;
}
.manifesto-contrast {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  margin-bottom: 48px;
}
.contrast-block {
  padding: 36px;
}
.contrast-old {
  background: #111;
  border: 1px solid var(--border);
}
.contrast-new {
  background: #111;
  border: 1px solid rgba(255, 107, 53, 0.25);
}
.contrast-label {
  display: inline-block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 20px;
  padding: 4px 10px;
  border-radius: 4px;
}
.contrast-label-old {
  color: var(--fg-subtle);
  border: 1px solid var(--border);
}
.contrast-label-new {
  color: var(--accent);
  background: var(--accent-dim);
  border: 1px solid rgba(255, 107, 53, 0.3);
}
.contrast-block ul {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.contrast-block li {
  font-size: 14px;
  color: var(--fg-muted);
  padding-left: 18px;
  position: relative;
}
.contrast-new li {
  color: var(--fg);
}
.contrast-old li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 10px;
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: var(--fg-subtle);
}
.contrast-new li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 10px;
  width: 5px;
  height: 5px;
  border-radius: 50%;
  background: var(--accent);
}
.manifesto-cta-strip {
  border-top: 1px solid var(--border);
  padding-top: 40px;
}
.manifesto-cta-strip p {
  font-family: var(--font-display);
  font-size: 22px;
  font-weight: 700;
  color: var(--fg-muted);
  letter-spacing: -0.3px;
}

/* FOOTER */
.footer {
  padding: 48px 48px 40px;
  border-top: 1px solid var(--border);
}
.footer-brand {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 12px;
}
.footer-logo {
  background: var(--accent);
  color: #0D0D0D;
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 12px;
  padding: 4px 6px;
  border-radius: 3px;
}
.footer-name {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 16px;
}
.footer-tagline {
  font-size: 15px;
  color: var(--fg-subtle);
  margin-bottom: 16px;
}
.footer-meta {
  font-size: 12px;
  color: var(--fg-subtle);
  letter-spacing: 0.03em;
}

/* RESPONSIVE */
@media (max-width: 900px) {
  .nav { padding: 20px 24px; }
  .nav-tagline { display: none; }
  .hero { padding: 48px 24px 40px; }
  .hero-grid { grid-template-columns: 1fr; gap: 40px; }
  .hero-headline { font-size: 40px; }
  .hero-img { height: 300px; }
  .playbook { padding: 56px 24px; }
  .playbook-grid { grid-template-columns: 1fr; }
  .outcomes { padding: 56px 24px; }
  .outcomes-grid { grid-template-columns: 1fr; gap: 40px; }
  .manifesto { padding: 56px 24px 40px; }
  .manifesto-contrast { grid-template-columns: 1fr; }
  .footer { padding: 40px 24px 32px; }
  .hero-proof-row { flex-wrap: wrap; gap: 16px; }
}

@media (max-width: 480px) {
  .hero-headline { font-size: 34px; letter-spacing: -1px; }
  .hero-lede { font-size: 16px; }
  .proof-number { font-size: 22px; }
}